Video Case Study: Agero Driver 360®

Explainer Video Purpose

A Seattle based PR firm brought me on to help imagine and craft an explainer video for Agero, an information technology and services company, that would showcase and pitch their new holistic mobile solution that provides automatic crash detection, response and prevention. Their target audience was insurance providers and automotive manufacturers. The Driver360 mobile software development kit (SDK) will integrate into their existing mobile apps.

Storyboards for Agero

Story Development

With only the client’s script, I began by storyboarding, adding to the details in the art along the way. With a lot of data points, we needed to present the info in an attractive and engaging way while clearly communicating important statistics and details.

 

Style Development

With their brand guidelines and a reference video they liked for style, I proposed a similarly stylized piece with a limited color palette. Using Adobe AfterEffects and Illustrator, we would have clever, seamless transitions between shots, and incorporate a mix of 2D and 3D-like animation.

 

Pictured: reference video shots and branding color palette. Pictured below: shots from the final video
Screengrabs from video scenes

Voice & Music

After linking the client to my Voice Options page which provides a few samples of voices, Male and Female, we selected the best fit. I also provided the music selection, choosing to go with something light and subtle that wouldn’t distract from the VO.

Delivered

Within four weeks, we created the above video for a successful product launch. All designs and animation are original, custom made. The explainer is now shown at trade shows and used for B2B marketing purposes.

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Motion Graphics • Animation • Whiteboard

Whatever the message, your video should reflect the high quality product and service you provide. Your brand is unique, so should be your video content.